Understand Consumer Taste Preferences on Overall Chips Category & Conduct Comprehensive Taste Test Study for Cornado Chip
Client: Ispahani Foods Ltd
Our Valuable Client's Project
Creavision conducted market research for Ispahani Foods Limited's new Cornado chips. The research included a market overview, product test, and taste test. The data was collected through a survey questionnaire administered through CAPI. The findings will be used to develop a marketing strategy, determine pricing and distribution channels, refine the product, and position Cornado against competitors.
Project Objectives
- Gather and analyze data on market trends, consumer preferences, and competitive landscape for corn chips.
- Perform product tests to gauge consumer response to the Cornado chips, focusing on quality and overall appeal.
- Conduct taste tests with potential customers to assess flavor profiles and preferences, ensuring product alignment with consumer expectations.
- Utilize research findings to create a targeted marketing strategy that effectively promotes Cornado chips.
- Analyze data to establish competitive pricing for Cornado chips that maximizes profitability while remaining attractive to consumers.
- Explore and recommend appropriate distribution channels to ensure optimal product availability and reach.
- Use feedback from product and taste tests to make necessary adjustments to the Cornado chips to enhance consumer satisfaction.
- Assess competitors and establish a strategic position for Cornado chips that differentiates them in the market.
| Type of Study | Exploratory |
|---|---|
| Location | Household |
| Data Collection Tool | Semi-structured Survey Questionnaire |
| No. of Products | 2 products (One product will be administered to each respondent) |
| Sample Size | 500 |
| Technique Used | Monadic Testing |
| Data Collection | CAPI |
| Recruitment Method | F2F |
Project Output
The project output resulted in a comprehensive market research report for Ispahani Foods Limited's new Cornado chips, detailing insights gained from the market overview, product tests, and taste tests. This report provided a clear understanding of consumer preferences and competitive positioning, facilitating the development of a robust marketing strategy tailored to the target audience. Additionally, the findings informed pricing strategies and identified optimal distribution channels, ensuring effective product placement in the market. The research also highlighted areas for product refinement based on consumer feedback, ultimately positioning Cornado chips favorably against competitors and enhancing their potential for success in the market.