Re-branding SHUDOKKHO, a mobile app for livestock services
Client: MPower Social Enterprises Limited
Our Valuable Client's Project
The project was about re-branding a mobile app called SHUDOKKHO, which is used by Livestock Service Providers (LSPs), veterinarians, and farmers. The project involved research to understand the current brand perception and identify opportunities for improvement. Data was collected through in-depth interviews with LSPs, farmers, and veterinarians. The research also included a shadow study to observe how users interact with the app. The findings of the research were used to develop a re-branding strategy and content calendar.
Project Objectives
- Conduct in-depth research to understand the existing brand perception of the SHUDOKKHO mobile app among LSPs, veterinarians, and farmers.
- Perform interviews and shadow studies to identify areas for brand improvement.
- Develop a comprehensive re-branding strategy based on research insights.
- Create a detailed content calendar to guide the implementation of the new brand identity.
| Type of Study | Exploratory |
|---|---|
| Location | Respondent’s location |
| Data Collection Tool | Unstructured Questionnaire |
| Sample Size | IDI 31, KII 7, FGD 2, Shadow study 20-25 |
| Data Collection | Qualitative |
| Recruitment Method | Face to Face |
| Location | FTF Zone |
Project Output
The project resulted in a comprehensive research report that summarized the findings from the interviews and shadow studies. This report provided valuable insights into the current brand perception and identified opportunities for improvement. Additionally, Creavision developed brand identity guidelines that outlined the new logo, colors, typography, and messaging. A re-branding strategy was also created to guide the implementation process, and a content calendar was developed to ensure timely and effective content distribution to support the re-branding effort.