Unlocking Wellness Product and Service Industry Potentials
Client: Dhaka Flow
Our Valuable Client's Project
This project was a comprehensive study in collaboration with Dhaka Flow—a prominent wellness center in Bangladesh. The study aimed to unlock the untapped potentials of the wellness product and service industry in the country. The research employed an exploratory study using a mixed-method approach, including in-depth interviews and online surveys. The target groups encompassed residents of affluent areas in Dhaka and employees from various departments, as well as university students from different regions of Bangladesh.
Project Objectives
- Explore the untapped potential of wellness products and services in Bangladesh.
- Conduct an exploratory study using a mixed-method approach, including in-depth interviews and online surveys.
- Target key demographics, such as affluent residents of Dhaka, employees from diverse sectors, and university students across Bangladesh.
- Collaborate with Dhaka Flow, a leading wellness center, to gain industry insights and align the research with market realities.
| Type of Study | Exploratory |
|---|---|
| Location | Respondent’s location |
| Data Collection Tool | Semi-structured questionnaire |
| Sample Size | IDI 50, Online Survey 160 |
| Data Collection | Mixed (Qualitative & Quantitative) |
| Recruitment Method | Face to Face |
| Location | Gulshan, Baridhara, Banani, and Online |
Project Output
The project provided valuable insights into the wellness industry in Bangladesh, highlighting key growth opportunities for wellness products and services. Through collaboration with Dhaka Flow, the study identified consumer preferences, market gaps, and trends among affluent residents, employees, and students. These findings enabled the formulation of strategic recommendations for market positioning, service design, and customer engagement, helping the wellness center enhance its offerings and capitalize on emerging trends.